Design that helps purposeful brands
show up with clarity and impact
NOVAE DESIGN STUDIO PARTNERS WITH VALUES-DRIVEN BUSINESSES TO CRAFT STRATEGIC, SOULFUL BRAND IDENTITIES.
Hello, and welcome!
I'm amy, the designer behind novae.
I create thoughtful brand identities for purpose-driven businesses who want their visual presence to feel as aligned as their mission. With a background in graphic and web design, I’ve spent the past several years freelancing and refining my approach to intentional, strategy-led design.
Novae is my own step into greater visibility. It is a space where I bring together everything I’ve learned throughout my creative journey. My goal is to support founders who are building meaningful things and who believe business can be a force for change, by valuing community over consumption and authenticity over perfection.
I believe design can help bring those great visions to life, and that mindful brands have the power to shape a more conscious and connected world.
Through all of it, two things have remained constant: my connection to nature and my spiritual curiosity. Both deeply influence the way I approach design. I see branding not just as visual decoration, but as a form of storytelling, by expressing identity, values, and intention through thoughtful visual language.
Novae was born from the belief that business can be something more. I’m drawn to working with people who are building meaningful things and want their work to contribute something positive to the world.
I felt a deep curiosity about life and the unseen forces that shape it. . . a pull towards creativity, spirituality, and the sense that there was something greater connecting it all.
quite feel right. A year abroad in Taiwan shifted everything. Living within a different culture expanded my perspective and showed me how vast the world truly is.
It was during that time that I realized I wanted a life that allowed freedom, creativity, and exploration. Art felt like the path that could bring those things together.
When I returned, I changed course and pursued a degree in Graphic and Web Design. Since then, my journey has been anything but linear. I’ve moved states, worked in the service industry, began teaching music, and continued freelancing while building the foundations of my own studio. (Yes, it’s been a wildly busy time!)
Even then, I felt a deep curiosity about life and the unseen forces that shape it... a pull towards creativity, spirituality, and the sense that there was something greater connecting it all.
After high school, I began college pursuing music, but something about the path didn’t
I grew up on a small farm in Minnesota, where much of my childhood was spent outdoors. I would often bring my sketchbook to a favorite hilltop overlooking the fields, passing hours drawing, reading, studying wildflowers, and quietly observing the rhythms of nature.
Those early experiences shaped the way I see the world. Nature taught me to notice detail, to appreciate beauty in the ordinary, and to trust the quiet process of growth and change.
I believe design can help bring great visions to life, and that mindful brands have the power to shape a more conscious and connected world.
Since then, I've worn many hats as a designer, musician, teacher, and server while building my own studio. Through every season, my connection to nature and my spiritual curiosity have remained constant. They continue to shape the way I approach branding as thoughtful storytelling that expresses identity, values, and purpose.
Novae was born from the belief that business can be something more.
I grew up on a small farm in Minnesota, where my childhood was shaped by nature. Countless hours spent sketching, exploring, and observing the world around me taught me to notice beauty in the ordinary and sparked a lifelong curiosity about creativity, spirituality, and our connection to something greater.
After high school, I began studying music, but a year abroad in Taiwan transformed my perspective. Experiencing another culture showed me how vast the world is and inspired me to pursue a life rooted in creativity, freedom, and exploration. That realization led me to earn a degree in Graphic and Web Design.
WHERE IT ALL BEGAN...
STORY
NOVAE
You’ve recently shifted or evolved, and your brand no longer reflects who you are. You’re ready for a transformation that aligns with your next chapter and brings clarity to your renewed vision.
The Rebirther
You’re building a business rooted in intention, whether in sustainability, ethical products, or conscious living, and you need a brand that truly reflects your values and connects with your community.
The Founder
You’re a creative building something of your own, ready to move from passion project to a more established presence that looks cohesive across platforms. You want branding that supports and elevates your craft but won’t steal the show.
The Artist
Your work supports others, whether through coaching, wellness, or spiritual work. You’re ready for a brand that reflects your depth and allows your message to reach more people in a more meaningful way.
The Healer
I WORK WITH THOUGHTFUL, CREATIVE, AND PURPOSE-DRIVEN PEOPLE WHO CARE DEEPLY ABOUT THEIR IMPACT, AND STRIVE TO HONOR HUMANITY AND OUR PLANET IN TANGIBLE WAYS.
WHAT'S YOUR ARCHETYPE?
WHAT'S YOUR ARCHETYPE?
WHO I
WORK WITH
WHO I WORK WITH
When I’m not designing, you can probably find me reading, thrifting, or teaching music—I play cello and piano—or catching a concert at Red Rocks. I love slow afternoons on a sunny patio with a margarita and my fiancé, Dillon, or exploring the beauty of the Rockies through hiking, camping, and quiet moments by a creek with a sketchbook in hand.
Nature has always been a deep source of inspiration in my work. In a world that often feels fast and digital, I’m drawn to the textures, rhythms, and calm found in the natural world. That influence carries into my design, where I aim to create brands that feel grounded, intentional, and quietly magnetic.
a small peek into my life
Outside the Studio
In the natural world, growth happens with intention and in its own time. I bring that same mindset to design, allowing each brand to develop thoughtfully so the final result feels authentic and built to last.
4
ALIGNMENT UNFOLDS NATURALLY, NOT FROM PRESSURE.
Your brand grows from your story, your values, and the vision behind what you are building. My role is to help uncover those foundations and translate them into a visual identity that feels honest, intentional, and true to how you want to show up in the world.
3
COLLABORATION IS AT THE HEART OF THE PROCESS.
Trends come and go, but meaningful brands are built on clarity and purpose. Every design decision is made thoughtfully, ensuring your visuals reflect the deeper story of your business while leaving space for creativity that feels expressive and personal.
2
STRATEGY COMES FIRST, THEN CREATIVE FREEDOM.
The process is guided by clear communication, mutual respect, and honoring each other’s capacity. I approach this work knowing that behind every brand is a real person building something meaningful.
The creative work at Novae is never AI generated, but carefully shaped through intuition, lived experience, and original creativity. The human focus is more important than ever before, and your clients will feel the difference.
1
THIS WORK IS, FIRST AND FOREMOST, HUMAN.
The Novae Philosophy
A Name With Meaning
NOVAE REFLECTS THE IDEA OF TRANSFORMATION AND NEW BEGINNINGS, AS WE HELP FOUNDERS STEP INTO GREATER VISIBILITY TO BRING THEIR BRIGHT, WORLD-CHANGING IDEAS TO LIFE.
1. The plural of nova, a star that suddenly shines with extraordinary brilliance.
2. A symbol of emergence, transformation, and radiant new beginnings.
noun
/ nō-vī /
novae
Creative Inspirations
SWIPE TO EXPLORE THE INFLUENCES BEHIND MY WORK
EXPLORE THE INFLUENCES BEHIND MY WORK
I love the warmth and personality of vintage design, particularly in the expressive typography and organic forms. Vintage-influenced design brings us back to a time before the digital age, when graphic artists cut and pasted carefully designed layouts, while Fleetwood Mac or Pink Floyd played on the turntable. The era carries a sense of humanity and nostalgia that brings warmth and character into modern brand design.
warm palettes • organic typography • floral elements • analog imperfection • groovy psychedelica
vintage & 70's design
I have always been drawn to the beauty and sensuality of the Art Nouveau movement, with its lush depictions of flora and fauna, organic flowing lines, and celebration of feminine beauty. It feels almost dreamlike—like stepping into a world where nature is woven into the small details of everyday life. This influence often finds its way into my work through natural forms, bold typography, and visual rhythms.
flowing lines • natural motifs • ornamentation •
feminine beauty • symmetrical structure
ART NOUVEAU
The quiet power and endless beauty of the natural world is difficult to put into words. From the intricate patterns found in the smallest details to landscapes that stop you in your tracks, nature has always been my greatest source of inspiration. It’s more than simply visual; it’s the serenity of watching a sunset, the awe of birds moving in unison, and the reminder that we’re all one. In my work, I hope to carry that feeling forward, creating brands that encourage connection with our planet, and with each other.
perfect organization • intricate details • visual connection
NATURE & LANDSCAPE
The cosmos has long fascinated me. The quiet vastness of the night sky carries a sense of mystery and possibility. Throughout history, people have looked to the stars for guidance, inspiration, and a reminder that we are part of something greater. In my work, cosmic symbolism reflects the idea of expansion: the moment when a spark of vision grows into something luminous. Every brand, like every star, has its own light waiting to shine.
stars & supernovas • celestial cycles •
the night sky • astrology
COSMIC SYMBOLISM
Music has always been a central part of my life. As a cellist and pianist, I've learned how rhythm, harmony, and dynamics come together to create something expressive and alive. Whether I'm sitting at the piano or getting lost in the energy of.a concert, I'm continually inspired by music's ability to evoke emotion and bring people together through a shared experience. That same perspective carries into my design work, where I consider balance, energy, and emotion, arranging each element with intention so the final brand feels meaningful and alive.
shared rhythm • human connection • creative expression
MUSIC AND RHYTHM
I love the warmth and personality of vintage design, from its expressive typography to its organic forms. It brings nostalgia and timeless character from a handcrafted era to modern brands, giving them a human-centered feel.
warm palettes • organic typography • analog imperfection • groovy psychedelica
vintage & 70's design
I’m drawn to the dreamlike beauty of Art Nouveau, where flowing lines, natural forms, and feminine elegance come together. Its influence often appears in my work through organic details and bold typography.
flowing lines • natural motifs • ornamentation • feminine beauty • symmetrical structure
ART NOUVEAU
The quiet beauty of the natural world is my greatest source of inspiration. Beyond its beauty, nature inspires a sense of wonder and peace that I strive to carry into my work, creating brands that encourage a deeper connection with our planet and eachother.
perfect organization • intricate details • visual connection
NATURE & LANDSCAPE
I've always been drawn to the mystery and wonder of the cosmos. It reminds us that we're part of something greater and that every vision holds the potential to become something extraordinary. Like every star, each brand has its own light waiting to shine.
I love the warmth and personality of vintage design, particularly in the expressive typography and organic forms. Vintage-influenced design brings us back to a time before the digital age, when graphic artists cut and pasted carefully designed layouts, while ABBA or Elton John played on the turntable. The era carries a sense of humanity and nostalgia, that brings warmth and character into modern brand design.
stars & supernovas • celestial cycles • the night sky • astrology
COSMIC SYMBOLISM
From playing cello or piano, to losing myself in the energy of a concert, music has taught me the power of rhythm, harmony, and shared experience. I carry that perspective into my work, thoughtfully composing brands that connect with people on an emotional level.
I love the warmth and personality of vintage design, particularly in the expressive typography and organic forms. Vintage-influenced design brings us back to a time before the digital age, when graphic artists cut and pasted carefully designed layouts, while ABBA or Elton John played on the turntable. The era carries a sense of humanity and nostalgia, that brings warmth and character into modern brand design.
shared rhythm • human connection • creative expression
